We’ve all seen those fancy pictures on the packaging, or the commercials, or the poster, billboards… Anywhere you see food being advertised, it’s made up to look very nice by people who paid very well. These food “make-up” artists do such a good job that you really just get unrealistic expectations of the food you’re about to eat. A German website, Pundo 3000, conducted a survey of over a hundred food products to compare the pictures used in advertising to the, well, actual product.

A loose translation of the website says this: “All products were purchased, the packaging photographed and the contents prepared and photographed too. All products were then eaten up,” and “The purpose of the project is not to discredit any brands or products but to critically compare the packaging advertising with the inside contents.”